Every business hits a point where growth stops. You're the bottleneck. You're maxed out. We help you scale past it. We find what's breaking your growth, rebuild your operations, and get it rolling without you. Let's lighten yours.
We help companies sell for
Paid media campaigns for brands including
Most businesses can't isolate what's actually holding them back. Profit margins, marketing, sales, operations, something else entirely. It becomes a blocker to their goals cause they can't find out what's stopping them. We run the numbers. We find it and scale aggressively.
Most businesses don't really run a business, they survive it. Busy season hides problems. Slow season shows them. You can't hire or plan because you don't know what's coming. Your team is slammed one week, empty the next. Businesses come to us when they want customers all year round, not just one really good quarter.
Close rates depend on who's making the call, not the process. Deals get lost because follow-up is slow. There's no weekly coaching, no KPI (Key Performance Indicator) tracking, no way to know what's broken. Most founders think they can't double or 3x prices because they think they'll lose the sales volume.
Most businesses run through one person. Everything goes through them. Decisions, problems, approvals. Nothing's documented, so they do the work of 3 managers. That work could be delegated. Buy back half their time and they have 30 hours a week they didn't have before. Now they can double or triple. Shift from being a high-paying employee working in the business to working on it.
One system for the numbers, the training and the day to day, so the business runs without you holding it together.
Two studies, both with published methodology and sample sizes in the thousands. Every number below is a gap somebody can walk through, and closing them costs less than buying more leads.
More likely to reach the lead
Call in 5 min100×
More likely to qualify it
Same 5 min21×
Leads that converted
Within 6 callsLead Response Management study, Dr James Oldroyd, MIT Sloan, 2007. 15,000 leads and more than 100,000 call attempts. · The Ultimate Contact Strategy, Velocify, 2013. 3.5 million lead records.
Speed to lead is the cheapest growth in your business, and almost nobody in your market has done the work.
HVAC companies sell for 3x to 18x EBITDA. What separates them: size, maintenance agreements, mix, margin, owner independence and the technician bench.
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Well-run roofers above $15M net about 12%. Top-tier operators net up to 22%. Where the gap comes from, what it is worth, and why price sets the ceiling.
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The hires, in order, that take a roofing company from $5M to $20M: the trigger metric for each seat, the decisions that leave the owner, and what it costs.
Read the articleMacwood is an operations-first growth partner. It works with the owner at the top of the business, finding the constraint, fixing the structure behind it, and building the team and numbers that let it scale.
Macwood typically works with established businesses doing $5 million a year or more, across:
These are where most of the work happens, but Macwood operates in nearly any industry or market.
The owners Macwood works with already run a real operation. The revenue is there and the team is in place, but the goals are bigger than the current structure can carry. That might mean doubling the business, pulling more cash out every year, stepping back from the day-to-day, or selling for a premium. Macwood builds the path from where the business is to where the owner wants it to be.
No. Private equity buys the company. Macwood helps the owner build one worth buying.
What Macwood builds depends on the owner’s goal. Some owners want to scale and pull more cash out every year. Others want to grow and sell, often to private equity. For the first, Macwood works on the operations, sales and growth strategy that lift revenue and profit. For the second, it makes the business PE ready: the owner out of the day-to-day, clean numbers, and a team that runs without them. The owner keeps 100% of the company.
Every engagement starts with a conversation. Macwood looks at the business, the numbers and the owner’s goal, and both sides decide if it’s the right fit. From there, the 30 day Growth Diagnostic begins, where Macwood maps the business, fixes the biggest bottlenecks and goes after quick wins.
Macwood is a retained partnership, built around where the owner wants to take the business, so the investment scales with its size and its goal. It’s a monthly retainer plus a share of the growth Macwood creates, with exact terms set after the Growth Diagnostic.
A $10 million business that wants to grow and sell for $60 million is a different engagement from a $5 million business whose owner wants out of the 12 hour days. In the first, the work is built around the exit, and Macwood can also share in the value it helps create when the business sells. In the second, the work is building the team and systems that run the business without the owner, and the engagement stays a retainer plus a share of the growth.
The only commitment up front is the 30 day paid trial. Macwood gets to work straight away, finding the bottlenecks, fixing them and going after quick wins, so both sides can see what working together looks like. It’s a test for both: Macwood confirms it can add real value to the business, and the owner confirms Macwood is the right fit.
If both sides are in, the partnership moves to a six month term, long enough to build and measure real results, then continues month to month.
